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I won’t add my own opinion

I won’t add my own opinion to the mix because I don’t believe it to be any more valuable (or interesting for that matter) than any of the numerous others currently being expressed everywhere. It’s always easy to opine – positive or negative – after the fact. But it’s a lot harder to execute and achieve success in this industry. And in the success department, few people can hold a candle to Jean-Claude Biver. I know nothing about marketing or selling watches. So the best I can do is shut up and learn.imitation Watches

The one thing I do know about, and clearly care to comment about, are the “social media” aspects – or lack thereof – of this blockbuster campaign. Because to me, this was a classic guerrilla marketing tactic, but not a social media move. It’s classic Hublot at its best (as many people point out), and that’s where I feel a little disappointed. Because this campaign could have packed some significant social juice. It could have made a real difference for people, not just the bottom line.Cartier replica

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How so?

Remember the story of the girl named Ivanna (as recounted in Here Comes Everybody) who left her cell phone in a NYC cab? The phone was then stolen by a kid who refused to return it. Ivanna’s friend Evan then used the power of social media to publicize and subsequently hunt down, locate and force the cops to arrest the teenager in question. The story made front page in the New York Times (see the links at the bottom of this document).Cartier Tank Francaise replica

This and other examples of social media bettering a human condition or solving real human problems are easily found on the web. Nothing new there.

Social media is about putting customers and people at the center of the equation. And effecting real change socially and commercially. The two are inevitably linked these days! Imagine having come out and said: we will donate $50,000 for any information leading to the capture and successful prosecution of the lowlifes responsible for this despicable act.

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