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Straight From The Horse’s Mouth

We had the pleasure to talk to Mr Biver today, who happens to be in Miami at the time of writing, and so we are able to give you the complete story straight from the source.richard mille replica

The fact is that Mr Biver and Mr Ecclestone are friends, and surprisingly it was actually the latter who suggested Hublot use his homemade picture (taken with his cellphone) for this campaign. Thus, it seems the idea did not originate from within Hublot.Breitling replica

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Secondly, according to Hublot we are talking about a campaign here, as distinctive from a one-off marketing stunt. “Of course it’s not an advertisement, but a series of 3 campaigns. It’s our mission to stand up against hatred, racism, cowardice and violence” explains Biver. The sincerity in his voice suggests this is not a contentious point for discussion, yet one has to observe that at least 50% of the picture is dedicated to the product. This may in fact be intended as a campaign and not an ad, but nonetheless, it is still disconcerting to see how similar the formulae for each are!IWC replica

Finally, Hublot is not a newcomer to this area, citing their involvement in a similar campaign with another sporting platform. “We already did something similar to this during the Euro Cup, offering our advertising space along the corner lines to the Foundation ‘ Fight Against Racism’”, reminds Biver, highlighting the strong partnership the brand has with FIFA.

Perhaps this evidence of long term involvement might stand as a definitive proof of Hublot’s good intentions?

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